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EPA on Memorial Day
On Thursday, May 26th, the Environmental Protection Agency held a Memorial Day Celebration and welcomed August Turak as their modern day Renaissance Man and the guest speaker. With 40 years of protecting health and the environment, the United States Environmental Protection Agency knows what it means to recognize the selfless service of others and continues to strive towards what [...]
Goosebumps: Provocative Correspondences – Part 2
The real challenge is the paradoxical problem that peace brings. To wit, what will a PEACEFUL society use to replace the urgency that war used to provide?
Goosebumps: Provocative Correspondences – Part 1
We have not just lost faith in Communism but in all “isms” including our own except perhaps cynicism. And you can’t run a culture on cynicism.
Let Go of My Ego
…is probably the best CEO I’ve ever known, and his mantra is that success relies on the courage to “face facts.” He constantly challenges his number crunchers to come up with data that prove him wrong rather than right. Facing facts means “putting things in perspective” and “getting some distance.” When we become identified or “attached” to a business plan, product line, sales model, or pricing strategy this is exactly what we fail to do….
Three Steps to Making Better Decisions
“…An old colleague and I decided to make a list: “The Ten Stupidest Decisions I Ever Made.” Though it started as a joke, we continue to update our lists every year. And despite my best efforts, occasionally a whopper must be dropped from the list to make room for an even bigger mistake. I will never be able to eliminate my bad decisions, but I like to think that this little exercise in humility increases the probability of making better decisions in the future.”
Triangle AMA Event
On January 20th August Turak presented “Cutting Through the Noise: Turning Products and Services into Iconic Brands” at the Triangle Marketing Association luncheon in Raleigh, NC. Following the event, president of the Triangle AMA, Shane Johnston said: “We definitely recommend Augie for another event, including our own!“ Comments from Attendees: Excellent presentation. Great verbal & [...]
Just Another Day At the Office: Spirituality in the Workplace
I recently read the Wall Street Journal article, Doing God’s Work—At the Office, with interest for two reasons that transcend the excellent content of the piece. First, this article is another sign that business is finally waking up to the tremendous motivational power of what Dan Pink calls our innate longing for “transcendent purpose.” While [...]

