Video
AudioTransformational Organizations
- trans·for·ma·tion·al or·gan·i·za·tions [noun]
- 1. Rare, exceptionally successful organizations that thrive by attracting and fostering passionate individuals because of a sincere dedication to higher principles.
- 2. An extraordinary occurence in the business world that we aim to make the norm.
Job One for Leaders
As CEO I always told job applicants that my primary job was increasing pressure while decreasing stress. Most people equate pressure with stress, but they are actually not synonymous. So what is the difference between pressure and stress?
It’s Not What We Think but How We Think: 3 Leadership Lessons from the IBM Executive School
About a year after we started our company an ice storm shut down the city. Yet despite some hilarious misadventures that were quickly embedded into our corporate mythos, we all made it to work. Three days later I ran into a friend at the gym who worked for the state of North Carolina. Surprised to see him during business hours, he told me that state employees were still off for the ice storm.
“I don’t get it.” I blurted forgetting my manners. “You can’t get to work but you get to the gym?
NASCAR, Coca Cola and Transformation
You gotta’ check out this recent Coke ad: Updating and reusing the iconic commercial from the 1970′s was EXACTLY what I recommended Coke should do in an article I wrote for Ad Age, What Bolsters the Bottom Line? Selfless Marketing. It may be a coincidence but I still feel pretty smart! Either way this is [...]
Just Another Day At the Office: Spirituality in the Workplace
I recently read the Wall Street Journal article, Doing God’s Work—At the Office, with interest for two reasons that transcend the excellent content of the piece. First, this article is another sign that business is finally waking up to the tremendous motivational power of what Dan Pink calls our innate longing for “transcendent purpose.” While [...]
SAS Internal Workshop
AugustTurak.com is proud to announce that Mr. Turak recently completed his first worldwide workshop for the marketing team at SAS. This workshop was held at SAS headquarters in Cary, NC in February 2011. Want to hear what SAS employees thought of August Turak’s newest interactive event? Feedback is still coming in from the workshop and will [...]
Triangle AMA
What Bolsters the Bottom Line? Selfless Marketing
When: January 20, 2011 @ 11:30am.
Where: Brier Creek Country Club, Morrisville, NC
In this short lunch presentation, Turak builds on his recent Advertising Age article to reveal the marketing power behind the Megatrend of the 21st century [...]
