Video
AudioWar Stories
War Stories: Building Gorilla Companies with Guerrilla Marketing
August Turak built two super successful software companies on an initial investment of a couple thousand dollars and gonzo guerrilla marketing.
Jon Roskill, vice president for Microsoft said, “Turak’s the best guerrilla marketer I’ve ever seen.”
In this new series, War Stories: Building Gorilla Companies with Guerrilla Marketing, Turak shares his secrets and best stories.
War Story 3: Don’t Figure It Out, Find Out
When I was an undergraduate at the University of Pittsburgh, I was invited to take a graduate course at a professor’s home with students many years my senior. One day the word “anthropomorphic” came up. Ignorant of its meaning, I fashioned [...]
War Story 2: Scavenger Hunts, Scamps, and Guerrilla Marketing
I made my bones in guerrilla marketing when I was just 11. I was at summer camp when [...]
War Story 1: Fathers and Sons
It always helps to have a guru. When it comes to guerrilla marketing, I sat at the feet and very early in my career on the lap of a master: my old man. I grew up [...]
