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AudioCreativity
Do You Think Like Steve Jobs? Take this Quiz and Find Out
Asking questions means asking enough questions, the right questions, and in the right way until, like Steve Jobs, we know our customers better than they know themselves. Steve Jobs consistently seizes the initiative by anticipating his customer’s wants and needs long before they can be verbally articulated.
The Pittsburgh Six: A Template for Innovation
I recently watched a documentary about six prisoners who escaped from a maximum security, “escape-proof” prison in Pittsburgh. Their exploit was so daring and yes, innovative, that they have gone down as “The Pittsburgh Six.”But what really struck me was the creative process the ringleader used for engineering the escape: a process that might be used as a template for innovation.
The Prisoner’s Dilemma: The Key to Creativity
Obviously, education, training, prior experience, financial rewards, and traditional ways of measuring intelligence don’t account for all this creative achievement. So what does? More importantly if great leaders are creative leaders, what can we learn from prisoners?
War Story 3: Don’t Figure It Out, Find Out
When I was an undergraduate at the University of Pittsburgh, I was invited to take a graduate course at a professor’s home with students many years my senior. One day the word “anthropomorphic” came up. Ignorant of its meaning, I fashioned [...]
War Story 2: Scavenger Hunts, Scamps, and Guerrilla Marketing
I made my bones in guerrilla marketing when I was just 11. I was at summer camp when [...]
War Story 1: Fathers and Sons
It always helps to have a guru. When it comes to guerrilla marketing, I sat at the feet and very early in my career on the lap of a master: my old man. I grew up [...]
