Forbes.com
It’s Not What We Think but How We Think: 3 Leadership Lessons from the IBM Executive School
About a year after we started our company an ice storm shut down the city. Yet despite some hilarious misadventures that were quickly embedded into our corporate mythos, we all made it to work. Three days later I ran into a friend at the gym who worked for the state of North Carolina. Surprised to see him during business hours, he told me that state employees were still off for the ice storm.
“I don’t get it.” I blurted forgetting my manners. “You can’t get to work but you get to the gym?
Giving Away Credit, Is It Worth It?
My first service and selflessness business lesson came as a complete surprise. Somewhere a voice started yelling, “Speech! Speech!” and instantly it was echoing throughout the room. I was just 23, only four months into my first “real” job flogging 3M copy machines, and had just been named the New England region’s “Salesman of the Month.” Utterly unprepared, I stumbled to the podium and [...]
Moving People Means Moving Products
In his presentation for Eastman Kodak’s slide projector, Don Draper introduces nostalgia, as a “delicate but potent” way to create a “deeper bond” between product and consumer. He says the word “nostalgia” comes from Greek for “the pain from an old wound.” Nostalgia, according to Draper, evokes something much stronger [...]
Turak Now Forbes.com Blogger
With the success of Turak’s Forbes.com articles, Business Secrets of the Trappists, In Praise Of Humility At Work and Lessons from MadMen: Sales Tips from Don Draper, Fred Allen, Leadership Editor at Forbes.com requested August as a weekly contributer with a new Forbes.com blog, August Turak: Service and Selflessness at Work. Here is an excerpt [...]
