Mark Greenberg
Steve Jobs and MTV: Nine Steps to All the Power You’ll Ever Need
Authentic power arises from compelling communication. Every great leader is a powerful communicator. It worked for Steve Jobs. Here’s how to make it work for you. In 1981 I joined Warner- Amex Satellite Entertainment Company (WASEC). WASEC distributed The Movie Channel, Nickelodeon, and MTV: Music Television to the nascent cable television industry, and my job was convincing [...]
