August Turak

Author Consultant Speaker

7 Ways to Delight Your Customers in Any Economy

Turak's article 7 Ways to Delight Your Customers in Any Economy was recently published on and we are delighted to share these seven short lessons that will surely help you benefit your customers...

In business we’re forever looking for magic bullets. But when times are tough it means getting back to basics. These lessons from Life 101 will make you indispensable to your customers.

1. Someone is always watching. When we cut corners not only do we short change our customers but we insult their intelligence as well.

2. If it isn’t worth doing well don’t do it at all. We are much better off doing a few things well than throwing our hats at a lot of things.

3. Get outside the box of your job description. Add value wherever you can. Not only will that attitude provide customer satisfaction, but you’ll pick up some valuable skills in the process.

4. Solve a problem. Nothing will give you a greater sense of personal satisfaction then helping a customer overcome a challenge, and solving their problem.

5. Make friends. If you treat your customers like friends more often than not they will be there for you as well through good times and bad.

6. Always do what you say you are going to do. Deliver on every promise, and build trust with your customers.

7. Excellence for the sake of excellence. People who get sheer satisfaction from always doing his best work seem to always succeed. Do your best work and more customers and referrals will surely follow.

I’ve had the pleasure of working with many MBAs throughout my career, and I would be the first to admit that our business schools and undergraduate business programs impart many useful skills. However one area where they woefully fall short is teaching the people skills that every business person needs. When managing customer expectations, success increasingly relies on our ability to lead through lessons from Life 101.

© 2013 August Turak, author of Business Secrets of the Trappist Monks: One CEO’s Quest for Meaning and Authenticity

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