The Quest for Meaning and Authenticity

May 23, 2014 by August Turak, in Audio
BrandingbusinessLogoFounding Partner of BrandingBusiness, Ray Baird sits down with August Turak, entrepreneur, business consultant and the author of Business Secrets of the Trappist Monks: One CEO's Quest for Meaning and Authenticity to share principles that have enabled the monks to excel at business for hundreds of years. Listen to the podcast.

Topics covered in this episode include:
  • Piety in Business: It's in your own self interest, to forget your self interests. (4:53)
  • The Monk Brand: How to live out the brand everyday. (7:33)
  • Quality, Trust and Consistency: Never forget these three principles. (10:17)
  • Why even Google misunderstands branding. (14:23)
BrandingBusiness is the leading brand strategy firm dedicated to building B2B Brands. BrandingBusiness is a new brand consulting and strategy firm built for a new age. BrandingBusiness is founded on the bedrock of more than 20 years’ experience of building breakthrough B2B brands as RiechesBaird, the leading B2B brand specialist, and a deep conviction that companies today need a different approach and a new dialog about brands rooted in the language of business and strategy. [READ MORE]