August Turak

Author Consultant Speaker

Transformational Organizations

NASCAR, Coca Cola and Transformation

by August Turak
You gotta’ check out this recent Coke ad:



Updating and reusing the iconic commercial from the 1970's was EXACTLY what I recommended Coke should do in an article I wrote for Ad Age, What Bolsters the Bottom Line? Selfless Marketing.

It may be a coincidence but I still feel pretty smart!  Either way this is another data point demonstrating that the defining trend of the 21st Century is going to be a transformation of being from selfishness to selflessness.

Moving People Means Moving Products

by August Turak
Where did you come from, baby dear? Out of everywhere into here. Where did you get those eyes so blue? Out of the sky as I came through. What makes the light in them sparkle and spin? Some of the starry spikes left in. Where did you get that little tear? I found it waiting when I got here… George Macdonald In a recent article for Forbes, Lessons from Mad Men: Sales Tips from Don Draper, I described this clip from Mad Men as the most moving three minutes of television I’ve ever seen. And in an article for Ad Age, What Bolsters the Bottom Line? Selfless Marketing, I alluded to it as an example of how the emergent business trend toward spirituality can be applied to business...

Why Google is Losing Billions

Why Google is Losing Billions
by August Turak
Why Google is Losing Billions

Listen to August on Blog Talk Radio as Doug Foresta, host of Breakfree to Success, gets August Turak to reveal why Google is losing billions of dollars and why paying employees more money makes them work less. Turak shares why creativity, meaning and purpose are so important in the workplace.

The Creative Leadership

The Creative Leadership
by August Turak
Creative Leadership

In August Turak's previous  interview on Breakfree to Success with Doug Foresta, Turak shared Joseph Campbell's Hero with a Thousand Faces. Answering the question: What do people really want? Turak left listeners wanting more of the transformational tools necessary to succeed in life.

In this Part 2 episode, Turak shares lessons on creative leadership with Doug Foresta and Blog Talk Radio listeners. Find out how you can improve your leadership skills and what creativity has to do with it all by listening now.

Didn't hear Part 1? Click here to listen to the Interview that lead to this follow up Blog Talk Radio appearance.

Why I'm Conflicted about Conflict

by August Turak
Louis Mobley, my mentor and the founder of the IBM Executive School, considered optimizing between conflicting value systems critical to good decision making. One of the most difficult challenges every great leader must face is optimizing between win/lose and win/win approaches to problem solving. A friend recently sent me this YouTube video on conflict resolution, and while neither she nor I can recommend it, it did spark some thinking, which is never a bad thing even if its critical thinking. What bothers me about this video is the implicit premise, so prevalent today, that all conflict between human beings is a bad thing: that every difference of opinion can and should be negotiated in the cooperative spirit of win/win. Either/Or is one of...

Blog Talk Radio Interview: The Hero's Journey

Blog Talk Radio Interview: The Hero's Journey
by August Turak
Hero With A Thousand Faces

Doug Foresta, host of Breakfree to Success, questioned August on the power of service and selflessness. With a thorough explanation of Joseph Campbell's Hero with a Thousand Faces and it's transformative applications to the everyday non-heroic lives we all lead, this is a must-hear interview!

There were so many great questions from Doug, that they ran out of time prompting him to send us this email: Please pass along a big THANK YOU to August for coming on the show! He is truly amazing! I would love to schedule a part 2 to have him come back - there is so much more I'd love to have him share with listeners. Listen to Part 2 of this interview, Creative...

Welcome NPR Listeners!

by August Turak
In case you missed the show, listen to the archive on Conscious Capitalism.

A little back ground on August Turak:

August is an award winning author, entrepreneur, and corporate executive. His primary focus is to demonstrate through examples and case studies that the more an organization is built around service and selflessness the more its people will be passionate, its culture creative, its customers delighted, and its bottom line profitable. Service and selflessness means understanding, internalizing and then acting upon the simple notion that it is in our own self interest to forget our self interest. The organizations that embody these principals are termed “Transformational Organizations.” Turak develops specific strategies and tactics to show leaders how to create Transformational Organizations that achieve these breath...

War Story 3: Don’t Figure It Out, Find Out

by August Turak
Eating Humble Pie on the Road to Success

When I was an undergraduate at the University of Pittsburgh, I was invited to take a graduate course at a professor’s home with students many years my senior. One day the word “anthropomorphic” came up. Ignorant of its meaning, I fashioned a phony question I thought would force our professor to reveal the meaning of anthropomorphic by using the term in another context. Instead she just smiled and said, “August, why don’t you just ask me what anthropomorphic means?”

The room erupted into laughter, my face burned, and I decided right then and there to never again hide my ignorance. My philosophy became that if I don’t know I ask. In other words I decided that humility is...

War Story 2: Scavenger Hunts, Scamps, and Guerrilla Marketing

by August Turak
I made my bones in guerrilla marketing when I was just 11. I was at summer camp when the powers that be announced a scavenger hunt. There were 100 items on the list from bottle caps to paper clips, and the first camper to deliver them all was slated for a couple dozen candy bars. However, when the list was handed out, I didn’t join the mad rush for the door that immediately ensued. Instead, I gathered the other boys who shared my cabin and suggested we divide the list, win the contest, and split the candy bars. In no time flat I presented all 100 items to a group of stunned and unsuspecting camp administrators. And a few minutes...

War Story 1: Fathers and Sons

by August Turak
It always helps to have a guru. When it comes to guerrilla marketing, I sat at the feet and very early in my career on the lap of a master: my old man. I grew up the oldest of eight in a 950 sq ft ranch house just outside Pittsburgh. The son of Slovak immigrants, my father was a born hustler, and when I remember my grandparents, I’m tempted to say it ran in the blood.

My Dad had the four essential ingredients every great guerrilla marketer must have: necessity, stinginess, a people orientation, and – most importantly — a true love of the game. Eight kids and the occasional dog produced a bumper crop of necessity. Exchanging favors is where...

Business Secrets of the Trappists Lecture at Duke University

by August Turak
Watch the full lecture.

The lecture was a huge success. Hundreds attended the Business Secrets of the Trappists lecture at Duke University, where August Turak explained his Forbes.com article by the same title. The standing room turnout was riveted by Turak’s call for personal and organizational transformation.