August Turak

Author Consultant Speaker

Career Success

Radio Interview: How to Set a Mission as an Entrepreneur

Radio Interview: How to Set a Mission as an Entrepreneur
by August Turak
Mr. Turak was interviewed on E-Factor radio on 8/30. Listen to the archive on www.smallbizamerica.com!

Turak discusses his secrets for becoming a successful entrepreneur. Always aim past the target; have a higher goal than making money. Higher missions can and should be intimately connected to every aspect of your business through your management model. Service and selflessness is a model specifically designed to prove that it is in your own self interest to forget your self interest. You will be more successful the more you focus on your mission.

Don't Figure It Out, Find Out

Don't Figure It Out, Find Out
by August Turak
Check out these articles on why Indonesian entrepreneurs are thriving and Silicon Valley crushed Boston’s Route 128 on its way to becoming the entrepreneurial Mecca of the US. The short answer is community.

Lou Mobley, my mentor, and founder of the IBM Executive School insisted that most keys to success lie outside the four walls of our business. It is the COO’s job to run the company, but the CEO’s job to mesh strategy with the ever changing outside world. The higher up in the organization you go the more important external factors are. And the earlier you realize this the higher you will get. As I wrote in my article for Forbes.com, Business Secrets of the Trappists, 99% of the...

4 Steps to Make Change Happen: Overcoming Resistance to Change

4 Steps to Make Change Happen: Overcoming Resistance to Change
by August Turak
The main reason why transformation fails is because organizations are very resistant to change, especially in organizations where powerful executives have their own interests and territory. How do you overcome that? Try to be compassionate - Put yourself in the other persons shoes; Have a plan for getting initial buy-in (include contingencies); Minimize your risks; Measure results with hard data. First of all we try to be compassionate. All resistance to change is not rooted in hard-headedness and vested self-interest. Genetics teaches that the vast majority of “change” called “mutations” is actually harmful to the organism. Only a tiny few lead to evolutionary breakthroughs. We are all genetically programmed to be conservative as a result. Historically, the vast majority of political and social change led...

War Story 3: Don’t Figure It Out, Find Out

by August Turak
Eating Humble Pie on the Road to Success

When I was an undergraduate at the University of Pittsburgh, I was invited to take a graduate course at a professor’s home with students many years my senior. One day the word “anthropomorphic” came up. Ignorant of its meaning, I fashioned a phony question I thought would force our professor to reveal the meaning of anthropomorphic by using the term in another context. Instead she just smiled and said, “August, why don’t you just ask me what anthropomorphic means?”

The room erupted into laughter, my face burned, and I decided right then and there to never again hide my ignorance. My philosophy became that if I don’t know I ask. In other words I decided that humility is...

August Turak Hosts Empowerment Hour

August Turak Hosts Empowerment Hour
by August Turak
The Gift of Gump: Forrest Gump, Bubba, and the Secret to Success.



Listen as August Turak hosted Empowerment Hour with Joel Wiggins. Turak met Joel Wiggins when they were both invited to speak at a recent TEDxTriangle event. Find out how that encounter led to August hosting the show in Joel's absence.

In the first segment, Turak details the six lessons that make Forrest Gump so successful despite his short comings.

Next, Turak applies these lessons to his own success and expands on examples from Forrest Gump.

Finally, Turak takes things a step further and tells us all how to begin to apply these lessons in our own lives by taking small steps... and the most important step is finding others that share our same...

Turak’s Interview on Empowerment Hour

Turak’s Interview on Empowerment Hour
by August Turak
Don’t miss this provocative interview of August Turak on the award-winning radio show, Empowerment Hour, with Joel Wiggins! Listen in as Turak shares the leadership secrets from the IBM Executive School he absorbed as the protégé to the legendary founder and first director of the IBM Executive School, Louis R. Mobley.  Lessons he later used to build his own super successful company.

War Story 2: Scavenger Hunts, Scamps, and Guerrilla Marketing

by August Turak
I made my bones in guerrilla marketing when I was just 11. I was at summer camp when the powers that be announced a scavenger hunt. There were 100 items on the list from bottle caps to paper clips, and the first camper to deliver them all was slated for a couple dozen candy bars. However, when the list was handed out, I didn’t join the mad rush for the door that immediately ensued. Instead, I gathered the other boys who shared my cabin and suggested we divide the list, win the contest, and split the candy bars. In no time flat I presented all 100 items to a group of stunned and unsuspecting camp administrators. And a few minutes...

War Story 1: Fathers and Sons

by August Turak
It always helps to have a guru. When it comes to guerrilla marketing, I sat at the feet and very early in my career on the lap of a master: my old man. I grew up the oldest of eight in a 950 sq ft ranch house just outside Pittsburgh. The son of Slovak immigrants, my father was a born hustler, and when I remember my grandparents, I’m tempted to say it ran in the blood.

My Dad had the four essential ingredients every great guerrilla marketer must have: necessity, stinginess, a people orientation, and – most importantly — a true love of the game. Eight kids and the occasional dog produced a bumper crop of necessity. Exchanging favors is where...

Faith, Trial, and Transformation on 7th Ave.

by August Turak
The Hero’s Journey in The Devil Wears Prada

When we try to use the power of transformation for earthly ends we risk straying into the Dark Side or what is called Black Magic. In Yoga, the mystical branch of Hinduism, gurus warn that with transformational development comes power and with power the temptation to use that power for selfish ends.  My first teacher, Richard Rose, called this “exchanging a spiritual breakthrough for a lesser mental amazement.” This risk is real and I have some very humbling examples from my own life when I succumbed to the snares of the Dark Side for a while.

The movie The Devil Wears Prada is based on Joseph Campbell’s hero’s quest for transformation.  The young heroine,...

Zentrepreneur: Making Meaning and Money

by August Turak
[video width="510" height="384" src="http://augustturak.com/wp-content/video/zentrepreneur_trailer_510x384.flv"][/video]

View the trailer above, or watch the full video here.

"What we all want is purpose and meaning in our lives and what we all fear is that we will not find that purpose and meaning in our life's work."

The North Carolina State University Self Knowledge Symposium, College of Management, and University Entrepreneurship Network presented August Turak: Zentrepreneur, Making Meaning and Money.

In this lecture Turak will draws on his experience as the protégé of Lou Mobley, the man who founded the IBM Executive School, 14 years working alongside the Trappist monks of Mepkin Abbey, and years studying under West Virginian Zen master, Richard Rose to describe just how personal transformation leads to success in business and life.

Click here to...

Golf In Hell

Golf In Hell
by August Turak
About ten years ago, I returned from a dream vacation in Bermuda severely depressed. It was my golf game. I had played three of the most beautiful courses in the world, but my scores were so bad that even now they are too painful to share. The culprit was “the shanks.” If you play golf, you probably just shook off a cold shiver, but for those who don’t, the shanks makes playing the game well nigh impossible. A shanked ball veers off to the right so quickly that it darn near ends up at a right angle to the target line. After a few shanks, a golfer’s confidence is gone. “Afraid to hit it,” he becomes tentative. The shank is...